So you’ve recently started searching for jobs in your
field and have discovered an opening that matches your
qualifications and career goals to a tee. The only problem is that
you’re not sure how to create a specific resume for this
job.
Don’t be discouraged if you feel this way. In all
honesty, you are probably already one step ahead of those who
believe that updating a resume is accomplished by adding the most
recent employment/school/skill information where appropriate,
saving the changes, and sending it on its way. Of course,
you’ll need to dig deeper to create a great job-specific
resume. So let’s look at a few ways you can get this
done.
Study the Job Posting for Keywords
One great way to make the prospective employer feel that you
are truly qualified for the position is by studying their job
posting. By doing this you can find company-specific skills, job
titles, jargon, certifications, and other keywords to be included
in your resume.
For example, if you are applying for a position in healthcare,
you might notice words like “imaging” and
“pharma” show up in the job posting. It is a good idea
to add these and other relevant words to your resume because they
apply widely to the field. Likewise, if you’re in marketing,
you might find words like “branding,”
“campaigns,” and “trade shows” within the
posting. These are also relevant and can be included to populate
your resume with great keywords.
Visit the Company’s Website
Once you’ve studied the job posting for relevant
keywords to use in your resume, it is a good idea to visit the
company’s website. There you can learn even more about how
the company’s goals can fit in with your specific career
goals.
Some important information to look for on the website includes
the company’s values, mission statement, and even their
organizational culture. This information can help you better
describe who you are, what you’re looking for, and how you
think you can enhance their business with your skills and
personality.
Strategically Combine Action Words and
Keywords
Using action words in your job-specific resume is just as
important as incorporating the keywords you’ve found through
the job posting and website. In fact, the action words and keywords
work together in your resume to create a picture of the type of
employee you are likely to be.
For example, if you were responsible for the success of a
major ad campaign at your previous employer then try to describe it
by saying that you “developed and executed an intense 9-month
ad campaign with the marketing team that resulted in a $1.2 million
year-end profit increase.” The action words in this example
were “developed” and “executed” and the
keywords were “ad campaign” and “marketing
team.” Using these action words along with others like
created, planned, organized, recommended, advised, and trained
– and of course your relevant keywords – will help you
write a great job-specific resume.
Creating the right resume for the right job can result in you
securing the position of your dreams. So take your time, do your
research, and most importantly, have a good time writing a great
job-specific resume.